Below you can find a small cross-section of website, blog writing and video scriptwriting work. Sometimes clients prefer to keep the copywriter in the background and further examples are available on request. Get in touch to find out more.
- Wed content, case studies and brochure copy for major construction business.
- Website content rewrite for a global security consultancy.
- Content audit for leading European automotive business; focusing on structure, information availability, brand voice, emotional appeal and use of CTAs.
- Web content for leading HR consultancy.
- E-book and lead capture for B2B business support client.
Website Copywriting and Blogs
This is a significant wholesale e-commerce site for a business that sells hampers, gift packaging and retail display units. Content creation included everything from the home page down to individual product descriptions:
‘…the whole process was totally refreshing. Vitally, Richard really took the time to understand our business, our customers and our products. The results are fantastic, and conversion rates and viewing times have already increased on website pages where he had an input.‘ Will Gadsby, Marketing Manager
Roger Moore and Associates
This business specializes in intellectual property law. Rather than create the usual boring description of ‘what we do’ we built the content around the questions and scenarios that typically result in somebody contacting an intellectual property lawyer. The tone of the website content reflects the helpful and approachable nature of the business.
Content for a complete website rewrite. The aim was to make the website more personal and engaging and less about dry accountancy topics.
The Bid Coach
Complete new content created as part of a complete website redesign and re-launch. I have also written several blog articles for this site.
RCN Risk Management
Website content as part of a website and branding refresh. The tone is a little more formal to reflect the target customers and the personality of the business
Securious Network Security
Securious provides comprehensive network and data security solutions. The existing web content was factual, dry and passive. I was commissioned to rewrite the content which is now benefits-led and written from a customer’s viewpoint.
‘I am really pleased with your work and impressed by the huge difference the words make – It reads a lot more “Business like” and less technically numbing, but also shows Securious as being a professional company.’ Pete Woodward, Securious Ltd
Baytek Voice and Data
Complete website content rewrite for new site launch. Visit the site
Video Voice-Over Scriptwriting
Follow the links to view the videos:
Strawberry Invest – intro video on homepage.
Intelligent Trainer – intro video on homepage