Website Content – Sowing the Seeds of Prosperity

How much do you value the content on your company website?

I mean really value it. Does it have a clearly defined job in securing new leads and customers? Or was it just another item on the list of things to do when the site was created? Perhaps it was a few hundred words you pumped out so you could finally get the site launched.

If that sounds remotely familiar, ask yourself this:

What do you think the purpose […]

Persuading your Customers to do what you want

When you publish content on your website or blog your aim is to persuade somebody to do something. It might be to place an order, contact you for more information, download a guide, subscribe to your mailing list or follow you on social media.

There should always be an action in mind. Something you want people to do as a result of reading the content.

Which means that for on-line marketing to be successful it needs to […]

By |March 18th, 2014|content marketing, Copywriting tips, website content|0 Comments

A few Simple things you can do to Improve your Website Content

From time to time I offer to do a quick review on the content of a business website to see if I can suggest some simple improvements. Here’s a list of some of the more common issues I encounter with website content which you might find helpful as a basis for looking at your own site.

1. Keyword Strategy
Don’t be put off, this is simpler than you might think.

In an ideal world it should be obvious […]

By |September 26th, 2013|Copywriting tips, website content|1 Comment

Website Content – the Start of a Long and Happy Relationship?

Your website should be one of the ways that you are attracting new customers. When a potential customer visits your site it ought to be the first step in a long and happy relationship. But are you attracting the right visitors in the first place? And will what they find when they get there convince them to take the next step?

When I try to explain the role of website content in getting your business found […]

By |July 26th, 2013|Copywriting tips, website content|0 Comments

Build It – But They Won’t Necessarily Come!

‘Build it and they will come’. The refrain from the slightly silly but nonetheless engaging film Field of Dreams. That thought seems to sum up the attitude many start-up businesses have to their websites.

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Get a website up and they will come is what people often think when they start a business – just wait for the calls and emails to flood in. I also suspect that, maybe, some businesses think that a website is something […]

By |January 25th, 2013|content marketing, Uncategorized, website content|0 Comments