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Marketing Messages and Persuasive Language – All About Perspective

Marketing messages are elusive so-and-so’s. You want to put your business out there, but you also want to draw the right people in. You want to engage and you need to persuade. How to find the right balance? And how do you find the right language? Faced with the dilemma, faint-hearted B2B marketers revert to …

Want More Leads? Tell a Better Marketing Story

If there’s one point I wish every B2B company and marketing team would grasp, it’s this: YOUR PRODUCT OR SERVICE ISN’T THE STORY YOU NEED TO TELL. Yet it’s exactly what most Most B2B websites concentrate on. They’re full of ‘what we do.’ The websites that generate serious leads say something else. What you do …

Did Your Web Designer Even Mention User Experience?

Despite what you might think, user experience is not just a buzzword or a way to get you to pay more for a web design. It’s part of good web design – but it isn’t the same thing. As a copywriter I am probably highly sensitized when it comes to UX. I spend a lot …