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Blogging for Business Part 3 – Planning Your Content

When I’m talking to people about starting a business blog one of the most common barriers people put up is ‘I don’t know what I can write about – my business isn’t interesting enough to generate regular new content.’ I’ve yet to find a business where this was true and for which blogging couldn’t be done effectively. …

Blogging for Business – SEO, Sharing and Statistics

Welcome to part 2 of a series of articles on the basics of effective blogging for business. Last time I discussed setting up a blogging site using WordPress. Now we’re going to look at how you equip your blog with the tools to help get your content noticed and shared. You’ll remember that we discussed …