How Neuroscience Points the Way to Better Marketing

The workings of the human brain fascinate me. Billions of neurons popping away when we encounter a stimulus or need to make a decision. And somehow the magic works. It creates the intelligent, emotional and highly flawed people that we are.

One thing neuroscience is starting to confirm is something that successful marketers and advertisers worked out through intuition and observation. Namely that we are not rational beings.

We go through life happily assuming that our conscious rational brain […]

By |March 4th, 2016|marketing strategy|0 Comments

Good Marketers Don’t Tell Lies

What is the role of marketing in the modern age? Is it to take any product or service and say whatever it takes to persuade people to buy it? Is the internet just a way of getting the same old distorted message to more people?

According to some of the participants in a recent LinkedIn discussion that’s exactly what we do. In fact it’s worse. ‘Half-truths, misrepresentation and downright lies’ were the main features of the job spec according to one person […]

By |July 24th, 2015|Marketing, marketing strategy|0 Comments

Is Your Mid-Sized Business Ready for Content Marketing? Part 2

Last time we looked at foundations. These are the blocks that have to be in place if content marketing is going to drive your growth – and not just be an interesting experiment.

For many mid-sized businesses, particularly in B2B, this means taking a much more systematic view. Being clear about what you want to sell and the people you are selling to. It also means taking a broader view of all the places on-line that a potential customer might find you.

You […]

As an SME, are you Really Ready for Content Marketing?

Jumping on board with content marketing without thinking can be like sprinting for a train, head down, without checking the departure board. Who knows where you’ll end up and you probably wasted the price of the ticket.

Content publishing and social media can be highly cost-effective ways to market your business. The potential reach is almost unlimited, most of the tools are free, and many of the traditional barriers to making a sale simply dissolve.

But you can also burn up […]

By |January 30th, 2015|content marketing, Marketing, marketing strategy|3 Comments