The workings of the human brain fascinate me. Billions of neurons popping away when we encounter a stimulus or need to make a decision. And somehow the magic works. It creates the intelligent, emotional and highly flawed people that we are.
One thing neuroscience is starting to confirm is something that successful marketers and advertisers worked out through intuition and observation. Namely that we are not rational beings.
We go through life happily assuming that our conscious rational brain […]