email marketing

Who Murdered your Content? You did – with your Headlines!

When did you last see an email subject line or article title that got your mouse finger twitching – desperate to find out what it was all about? Day after day I see a seemingly endless flow of headlines, blog titles and email subject lines that do nothing. They appeal to nobody in particular. They follow …

Earn Attention, Earn Respect – Then Worry About Selling

Do you have a favourite business blogger? Somebody whose content you make a point of reading? On the other hand do you know people who make you think ‘not THEM again’ before hitting the delete button. How did they get to achieve their superstar status or notoriety? And what should this tell you about your own …