Day after day I see a seemingly endless flow of headlines, blog titles and email subject lines that do nothing. They appeal to nobody in particular. They follow tired and unoriginal formats. They offer no enticing hint of entertainment or enlightenment.
They are murdering your content marketing through lack of effort and imagination.
Before I go into some examples of content-killing titles here are a few points to think about.
A venerable and high earning copywriter once described crafting […]