When did you last see an email subject line or article title that got your mouse finger twitching – desperate to find out what it was all about? Day after day I see a seemingly endless flow of headlines, blog titles and email subject lines that do nothing. They appeal to nobody in particular. They follow …
How much do you value the content on your company website? I mean really value it! Does it have a clearly defined job in securing new leads and customers? Or was it just another item on the list of things to do when the site was created? Perhaps it was a few hundred words you pumped out …
I’m sure everyone in B2B sales and marketing has experienced the ‘irrational’ purchaser. B2B buying decisions often seem to defy common sense. Your prospect accepts that your solution can do things their existing supplier can’t offer; they’re not happy with the customer service they’re currently getting; and your price is competitive. Yet they stick with what, and who, they know. Have you …
Are your posts failing to get the the traction you hoped for? Do you think your business has become a victim of the ‘content shock’, where too much content competes for too few eyeballs? Here’s how one small word can give your content added relevance, engagement and ROI. Welcome to the power of ‘to’. Hopefully you …
Last time we looked at foundations. These are the blocks that have to be in place if content marketing is going to drive your growth – and not just be an interesting experiment. For many mid-sized businesses, particularly in B2B, this means taking a much more systematic view. Being clear about what you want to sell and the people you are …
Jumping on board with content marketing without thinking can be like sprinting for a train, head down, without checking the departure board. Who knows where you’ll end up and you probably wasted the price of the ticket. Content publishing and social media can be highly cost-effective ways to market your business. The potential reach is almost unlimited, …