Who Murdered your Content? You did – with your Headlines!

Day after day I see a seemingly endless flow of headlines, blog titles and email subject lines that do nothing. They appeal to nobody in particular. They follow tired and unoriginal formats. They offer no enticing hint of entertainment or enlightenment.

They are murdering your content marketing through lack of effort and imagination.

Before I go into some examples of content-killing titles here are a few points to think about.

A venerable and high earning copywriter once described crafting […]

By |February 2nd, 2017|Blogging, Copywriting tips, email marketing|0 Comments

One Simple Word that Will Reignite your Content Marketing

Are your posts failing to get the the traction you hoped for?

Do you think your business has become a victim of the ‘content shock’, where too much content competes for too few eyeballs?

Here’s how one small word can give your content added relevance, engagement and ROI.

Welcome to the power of ‘to’.

Hopefully you already understand why ‘you’ is more powerful than ‘we’. ‘You’ means you are talking about your customers and not about yourself. But what about […]

By |November 20th, 2015|Blogging, content marketing|2 Comments

How Content Moves Customers from Awareness to Action in B2B Marketing

Any new sale is a journey from awareness to action. And in B2B marketing that journey can be a long and tortuous one. Social media and content marketing help speed up and scale up the process but things often stall because businesses focus too heavily on the awareness end of the journey. It is, after all, the part where understanding and execution are simplest.

Your content has to do so much more than just raise awareness if you […]

By |December 9th, 2014|Blogging, content marketing, social media|0 Comments

Never Mind About ‘Great Content’, Work out what it’s for first.

If you have any interest at all in digital marketing, websites and SEO, you’ll have heard plenty about content – and great content  in particular. ‘Great content’ improves your search visibility. Promoting your great content through social networks and influencers earns you traffic, trust and authority.

So far so good. The content marketing concept is easy to understand and I’m sure you can see how it might work for your business. But how many really clear definitions have you […]

By |November 25th, 2014|Blogging, content marketing, Marketing|0 Comments

B2B Marketing – How do you prove you know what you’re talking about?

A large part of B2B marketing and sales is proving that you know what you’re talking about.  You can only sell something once somebody has accepted that you have the knowledge and expertise to meet their needs. And finding opportunities to do this can be a challenge.

Traditional methods, using advertising, cold calling or direct mail have their place – but how much opportunity do you really get to make a convincing case, assuming somebody even […]

By |October 15th, 2013|Blogging, content marketing|0 Comments

Why Your Content is Never Perfect – But Never ‘Wrong’ Either

I was talking to a business contact recently about a blog post they’d written. His first response was: ‘I bet you’re going to tell me I’ve got it all wrong.’  Which started me thinking: does right or wrong have any meaning whatsoever in content marketing?

The article he was talking about was actually quite good. It was easy to read, it had a point and it was clearly aimed at his target customers. The fact that […]

By |October 4th, 2013|Blogging, content marketing|0 Comments

Blogging – How Do You Feel When Somebody Disagrees With You?

Fear of disagreement is one of the factors that holds back new and potential bloggers. Putting your opinions out into the internet can be a worry: ‘What if I get some negative comments?’, ‘What if somebody out there knows more than me?’. Such negative thoughts can inhibit the creative process. Don’t despair – there are many reasons why disagreement can be a positive sign that you’re getting it right.

Michiel S. via Compfight

First of all, […]

By |June 20th, 2013|Blogging, Blogging for Business, content marketing|2 Comments

Earn Attention, Earn Respect – Then Worry About Selling

Do you have a favourite business blogger? Somebody whose content you make a point of reading? On the other hand do you know people who make you think ‘not HIM again’ before hitting the delete button. How did they get to achieve their superstar status or notoriety? And what should this tell you about your own approach to content based marketing?

Nobody has a right to be heard
I’m only talking about marketing here, by the way, before […]

By |June 6th, 2013|Blogging, content marketing|2 Comments

Content Marketing – Finding the High Value Sweet Spot

What’s the hardest thing about content marketing? Judging from conversations on social media and in person it seems that working out what to blog about is certainly up there with the biggest obstacles.

Sound familiar? If it does, the chances are that you’re struggling because you’re locked into a traditional approach to marketing; one that’s stopping you finding the sweet spot for your content. The secret of success with content is to turn the traditional view […]

By |March 13th, 2013|Blogging, content marketing|0 Comments

Blogging for Business Part 4 – Putting the HASSLE into Blogging

If you’ve followed the first 3 parts of this series you will have set up your blogging site with all the tools for sharing, SEO and analysing your traffic. You’ll also have a list of great ideas for blog topics. Now you need to start writing. But what are the secrets to creating something that people will look forward to reading?

 

Martin Gommel via Compfight

If you think blogging is a hassle, let’s work with that thought. […]