Is Your Mid-Sized Business Ready for Content Marketing? Part 2

Last time we looked at foundations. These are the blocks that have to be in place if content marketing is going to drive your growth – and not just be an interesting experiment.

For many mid-sized businesses, particularly in B2B, this means taking a much more systematic view. Being clear about what you want to sell and the people you are selling to. It also means taking a broader view of all the places on-line that a potential customer might find you.

You […]

5 Counter-Intuitive Habits of the Modern B2B Marketer

Social media and content marketing are arguably revolutionising the way businesses think about marketing and the ways in which they act. The most successful B2B marketers are now doing things that not so long ago were unthinkable and even today can seem counter-intuitive.



Photo Credit: backkratze via Compfight cc



So, what are the emerging new habits of successful B2B marketing and why are they so successful?
1. It’s healthy to give away your expertise
For any business that survives […]

By |March 5th, 2014|Blogging for Business, content marketing|0 Comments

Blogging – How Do You Feel When Somebody Disagrees With You?

Fear of disagreement is one of the factors that holds back new and potential bloggers. Putting your opinions out into the internet can be a worry: ‘What if I get some negative comments?’, ‘What if somebody out there knows more than me?’. Such negative thoughts can inhibit the creative process. Don’t despair – there are many reasons why disagreement can be a positive sign that you’re getting it right.

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First of all, […]

By |June 20th, 2013|Blogging, Blogging for Business, content marketing|2 Comments

Blogging for Business Part 4 – Putting the HASSLE into Blogging

If you’ve followed the first 3 parts of this series you will have set up your blogging site with all the tools for sharing, SEO and analysing your traffic. You’ll also have a list of great ideas for blog topics. Now you need to start writing. But what are the secrets to creating something that people will look forward to reading?


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If you think blogging is a hassle, let’s work with that thought. […]

Blogging for Business Part 3 – Planning Your Content

When I’m talking to people about starting a business blog one of the most common barriers people put up is ‘I don’t know what I can write about – my business isn’t interesting enough to generate regular new content.’ I’ve yet to find a business where this was true and for which blogging couldn’t be done effectively.

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There’s a group of people out there who will be interested in what you do, they’re called […]

By |November 28th, 2012|Blogging, Blogging for Business|0 Comments

Blogging for Business – SEO, Sharing and Statistics

Welcome to part 2 of a series of articles on the basics of effective blogging for business. Last time I discussed setting up a blogging site using WordPress. Now we’re going to look at how you equip your blog with the tools to help get your content noticed and shared.

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You’ll remember that we discussed whether it’s best to have a site hosted at or to download the framework from […]

By |November 20th, 2012|Blogging, Blogging for Business|0 Comments

Blogging For Business – Getting Started

This is the first in a series of articles aimed at businesses that want to start blogging as part of their marketing strategy. There are loads of reasons why you should do this but the main ones are:

Improving your website SEO with regular content updates
Reaching more potential customers through the internet
Proving your expertise and knowledge through customer-focused articles
Building your reputation and trust

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Through these articles I’ll help you understand how to set […]

By |November 13th, 2012|Blogging, Blogging for Business|0 Comments