If you have any interest at all in digital marketing, websites and SEO, you’ll have heard plenty about content – and great content in particular. ‘Great content’ improves your search visibility. Promoting your great content through social networks and influencers earns you traffic, trust and authority.
So far so good. The content marketing concept is easy to understand and I’m sure you can see how it might work for your business. But how many really clear definitions have you […]