Copywriting and Content Marketing
Words that work hard for your business.
Building awareness, trust and sales through better content.
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Putting Words to Work
Persuasive content for B2B and B2C online marketing, practical advice on how to use content to build trust, authority and sales.
View Our Projects
Here’s a selection of recent copywriting projects for websites, blogs and marketing video scripts.
Every Business Needs a Good Writer
People have to trust you before they will buy from you.
You understand what your customers need and you have the expertise to help them – that’s why you’re still in business. But how do you put all of that into exactly the right words, to attract the leads that will turn into the loyal customers of tomorrow?
Words have power. The right words demonstrate your deep understanding of your customers’ needs, ambitions and problems. The right words also reinforce your critical beliefs and values – the things that make your business and your team truly unique.
Powerful marketing content also pinpoints the words that tap into the psychology of your customers and prompt them to act.
In modern online marketing the content job is never complete. Your competitors will be doing everything they can with content and social media to build relationships with YOUR customers. Without your own high-quality, focused and persuasive content you risk losing the customers that should be yours. You might even risk losing the customers it’s taken you years to cultivate.
You probably don’t need a full-time writer. Maybe you just need some support to help you focus your energy and sharpen up your skills. Either way we can help. Just use the contact form to start the discussion about where you want to take your business.
Stand out in a crowded marketplace
Attention is a scarce commodity in the digital age.
You have to invest in publishing the content that no other business could create; content that provides the answers your customers are really seeking. Offer genuine insights and real value.
There is no magic to content marketing. It’s a systematic process that profiles your target customers and creates content to support them at every stage: from becoming ‘aware’ to becoming a qualified prospect.
Content marketing brings together Search Engine Optimisation (SEO), social media networking and content publishing to win attention, trust and sales. I’ll help you design the content strategy that will get you noticed by the right people, build trust in what you do and drive your sales growth.
Do you view web content as a strategic investment in the future of your business? Do you understand why it’s the first step in creating valuable new customer relationships? If so, we have plenty to talk about – let’s have a chat over a cup of coffee and see where you could take your business.
Call me on 07597 192724 or 01823 674167